Jil Sander creative directors Lucie and Luke Meier have tapped American photographer Joel Meyerowitz to lens their winter 2021 campaign.
Meyerowitz draws geometries and sculpts volumes with light and color – a feature that has made his photography whimsical and new since he started taking photos in New York in the 1960s. Here he plays with fashion, abstraction, lyrical chromatic accents, and bodies, blurring the boundaries between subjectivity and objectivity.
The references to the paintings of the Renaissance in Tuscany, where Meyerowitz lives and the images were taken, are clear. Tuscany is also where Lucie and Luke Meier both lived when they first met, and where some of the most refined pieces of their collections are handmade by artisans.
“It was a privilege to collaborate and share ideas with a legend of photography and a thinker like Joel,” said Lucie and Luke Meier in a joint statement. “He is a true innovator who has almost singlehandedly introduced colour into art photography. His sensitivity, sense of humor, and instinct for composition, turn reality into art.”
This campaign is a new installment in an ongoing collaborative project for Jil Sander that Lucie and Luke have initiated, and will be published into a book.