JOHN VARVATOS AND NICK JONAS JOIN FORCES WITH STOLI GROUP TO LAUNCH VILLA ONE TEQUILA
Entrepreneurs and friends, Nick Jonas and John Varvatos, have teamed up with Stoli Group to introduce a collaborative new project – Villa One Tequila.
Celebrating “life as it should be” during a trip to Mexico in 2018 with family and friends, Jonas and Varvatos were inspired to embark on a new adventure and launch their own tequila brand. In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.
The ultra-premium tequila brand comes in Silver, Reposado and Añejo expressions and will begin a national rollout across the U.S. this September. Retail prices range from $44.99 to $59.99.
To ensure Villa One was crafted to the highest quality, utilizing traditional methods and was distributed and marketed effectively within the ever-evolving spirits landscape, Jonas and Varvatos partnered with Stoli Group and its Fabrica de Tequilas Finos distillery, which sits at the foot of Tequila Hill in Jalisco, Mexico. Production was led by Master Distiller, Arturo Fuentes, “the godfather of tequila,” who has more than three decades of distilling experience.
Villa One is made with artesian well water and only the finest, sustainably sourced, 100 percent blue weber agave, matured 5-7 years and sourced from both the Highland and Lowland regions, resulting in a truly unique taste profile. The bottle itself was designed by Varvatos and Jonas with each expression featuring fine jewelry-inspired metalwork around the neck that represents the signature style of the John Varvatos brand.
“John and I forged a great relationship while working together,” said Jonas. “When we brought our friends together over tequila in Mexico, we learned that we share the same values – enjoying time with friends and family, old and new, one glass at a time. When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago.”
“The experience Nick and I have shared in creating the Villa One spirit has been incredible,” commented Varvatos. “We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market. We believe the Villa One bottle mirrors the ‘life as it should be’ mentality of celebrating good times with family and friends.”
Rudy Costello, acting global president & CEO of Stoli Group, added, “The super-premium and ultra-premium tequila sector is projected to grow by 8 percent this year and it doesn’t look to be slowing anytime soon. Nick and John have been ‘all in’ on Villa One since they approached us more than a year and a half ago – visiting the distillery, providing tasting and bottle design feedback, joining marketing and sales meetings and more. The energy they have for Villa One is contagious and has spread to our team and distribution partners, who can’t wait to bring this fantastic liquid to market.”