LA-based lifestyle brand johnnie-O has entered into a license agreement with Major League Baseball to create co-op branded apparel for men and women. The partnership will launch with dedicated marketing and product available at johnnie-O.com, MLB.com, team sites and key retailers.
This partnership with MLB is johnnie-O’s first foray into the sport licensed business, with the ability to customize licensed apparel with the league, teams and Jewel Event licensed marks such as the All-Star Game.
Primary products in the new collection will include polos (cotton and performance), sweaters (1/4 zips), outerwear (vests, jackets) and bottoms (shorts, swim).
“johnnie-O is really excited about our new partnership with Major League Baseball,” said founder John O’Donnell “To be associated with an organization that epitomizes American culture, we could not be any more proud. We look forward to forging relationships down to the team level and continuing to build brand awareness through the tremendous fan base that is MLB.”