JOHNNIE-O TO UNVEIL SHOP-IN-SHOP AT DARIEN SPORT SHOP

John O’Donnell will introduce a new shop-in-shop for his West Coast prep label Johnnie-O at Darien Sport Shop in Darien, Connecticut with a trunk show on Saturday, December 12.

From 11:00 am to 5:00 pm guests can shop the latest button-downs featuring the famous “tweener button,” new outerwear including the Heath and Marshall jackets, as well as gifts and holiday wear for men and boys.

“Darien Sport Shop is such an incredible partner to Johnnie-O,” said O’Donnell. “We feel so fortunate to be a big part of their plans. At Darien Sport Shop, we are well on our way to using the space as a way to differentiate our brand from the others. I think the more we can demonstrate the highlights of Johnnie-O, the better for everybody involved, including customers. More Southern California and West Coast prep differentiation will continue to drive this initiative.”