by John Russel Jones

Jonathan Koon, entrepreneur, artist, and founder of fashion brand Mostly Heard Rarely Seen has teamed up with Highstreet, a retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse. The partnership aims to seamlessly guide the crypto-unfamiliar customer base of the world’s leading fashion retailers into the web3 metaverse.

The fashion brand’s 8-Bit capsule collection is “embedded” with a redeemable NFT: To redeem the NFT, a QR code has been sewn into each garment. After scanning the code, users are taken through steps to create digital clones of themselves— along with their purchased 8-Bit apparel — in the Highstreet metaverse.

Once in Highstreet, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse, so they can start to explore the exclusive experiences of the digital world. Shoppers can also establish a permanent record of ownership of the drop by minting their apparel into NFT’s, establishing provenance, and giving access to resale markets in the digital world from OpenSea to LooksRare.

“Just like how Supreme is a lifestyle brand that represents the perspective of a skateboarder from downtown New York; 8-Bit is a lifestyle brand that represents the perspective of a modern-day tech kid,” says designer Koon.

“With this launch, we aim to welcome more traditional, non-blockchain consumers to the web3 world, and to allow consumers to experience the energy and new possibilities in web3 culture, without needing to already possess the complex knowledge of navigating web3 tech. Today, department stores around the world become the key that opens the doors to the Highstreet metaverse. Every step of the process is based on something we all already do: buying physical products we already love,” says Jenny Guo, co-founder of Highstreet.

The 8-Bit “phygital” experience will launch at top department stores and designer boutiques worldwide such as Saks 5th Ave, Neiman Marcus, Selfridges, Harvey Nichols, Beymen, and more who will all carry the line in-stores and on e-commerce. This initial unique offering will single-handedly channel thousands of traditional fashion consumers directly into the Metaverse. The apparel is priced between $120 – $275 and will soon launch limited edition collaborations with other brands, celebrities, and cult following NFT creators.