Jos. A. Bank has named Matt Repicky as its new chief marketing officer. Repicky brings to this role more than 20 years of experience building and transforming leading consumer, fashion and e-commerce brands.
Most recently, Repicky served as chief marketing officer at Genexa, an early-stage growth company focused on making cleaner over-the-counter medicines. Prior to Genexa, Matt spent four years at toy company Mattel, as head of global brand marketing for Barbie, during a time of significant transformation and change. Previously, Repicky worked at Amazon, in its NYC fashion division, where he led marketing for their off-priced business MyHabit. He has also held a leadership role at fashion company The Jones Group and began his career in management consulting at top firms PricewaterhouseCoopers and Accenture.
“Matt is a proven marketing leader who has shifted consumer perceptions around brand purpose and championed strategic changes in advertising to generate greater awareness, drive revenue and increase customer acquisition,” said Mary Beth Blake, president of Jos. A. Bank. “His experience and expertise will positively impact the speed and quality with which we are able to execute against our mission of being the preferred menswear destination that helps men feel their best so they can do their best work.”
“The Jos. A. Bank brand blends a deep heritage of craftsmanship with the latest performance innovations to deliver superior quality clothing in a highly service-oriented environment,” added Repicky. “I am energized by the opportunity to join the team as we elevate our brand promise, broaden our reach and increase our relevance among a wide range of consumers.”