JOSEPH ABBOUD BRAND ADDS SLEEPWEAR LICENSE

by Stephen Garner

WHP Global has entered into a licensing agreement with Intradeco Apparel to design, develop, and distribute a new collection of men’s sleepwear and loungewear for the Joseph Abboud brand. The new offering will feature a full line of pajamas, coordinated sleep sets, robes, and pajama shorts for men.

“Intradeco is thrilled and very proud to announce our new relationship with WHP Global and the addition of the Joseph Abboud sleepwear brand to our collection of men’s sleepwear apparel,” said Terry Trofholz, executive vice president of Intradeco Apparel.

“We are excited to partner with Intradeco to extend the Joseph Abboud brand into a rapidly growing category in the men’s market,” added Stanley Silverstein, global chief commercial officer at WHP Global. “Intradeco’s collection of elevated loungewear will deliver the hallmark Joseph Abboud comfort, quality, and style to our loyal customers online and in stores.”

Joseph Abboud Sleepwear will be available at department stores and specialty stores throughout the United States and Canada beginning in spring 2022.