WHP Global has entered into a licensing agreement with Bespoke Fashion to design, develop, and distribute a new collection of socks for the Joseph Abboud brand. The new offering of men’s casual and dress socks is slated to launch in fall 2021 and will be available at retail throughout the United States and Canada.
“We are pleased to partner with Bespoke Fashion to bring a key new category to customers who are looking to experience the quality, comfort, and discerning style for which the Joseph Abboud brand is known,” said Stanley Silverstein, chief commercial officer at WHP Global. “The new sock collection is one of several initiatives we have planned for Joseph Abboud as we look to expand this powerful brand into a broader range of lifestyle categories for our global customers.”
“We are thrilled to partner with WHP Global and add the Joseph Abboud brand to our growing men’s hosiery division,” added Danielle Mandelbaum, CEO of Bespoke Fashion. “Combining the rich heritage of Joseph Abboud with our passion for product, innovation, and sales-driven results we are looking forward to building this business together.”