K-SWISS TARGETS MILLENNIAL ENTREPRENEURS WITH NEW MODERN COURT COLLECTION

[metaslider id=116956] Starting this month, California-based lifestyle brand K-Swiss will launch its first introduction of the Modern Court collection with select men’s styles for fall/winter 2016.

Ranging in price from $80.00 – $140.00, the collection will be available online at www.kswiss.com, in-store at Footaction and other select specialty retailers. For January 2017, men’s will expand to include additional styles, while a women’s collection will debut and range in price from $80.00 – $130.00.

Infused with the heritage American tennis brand’s DNA, K-Swiss’ Modern Court offering is a collection of premium court shoes made from leathers sourced from Portugal and produced in this season’s hottest silhouettes and colors. With the modern entrepreneur lifestyle in mind, the collection provides a range of price points to access at any budget without sacrificing quality or style.

“We are continuously inspired by the spirit of today’s young entrepreneurs,” said Barney Waters, president of K-Swiss. “Their field of play is not turf, it’s a shared workspace, a client meeting or an investor pitch. We have created a sneaker collection that blends style and comfort for those exact occasions.”