Kanye Fans Camped Out Overnight To Drop Thousands Of Dollars At His Pop-Up Shop

by MR Magazine Staff

Name one genius who can announce a pop-up shop 24 hours in advance of its opening and still have hundreds of people, a bunch of TV crews, and a squadron of police show up and quite literally shut down a block in New York. Could Michael Jackson have done it? Maybe with social media. Kanye West did it today, and he was nowhere in sight as fans waited hours—even overnight—to get inside his TLOP-themed pop-up shop in SoHo. Read more at Esquire.