KENNETH COLE TO LAUNCH BLACK BOLD FRAGRANCE

Kenneth Cole will launch of Black Bold, the next evolution of the brand’s signature fragrance, Kenneth Cole Black, in August. It will be available in three sizes and retail from $46-$76. Black Bold will be sold at Kenneth Cole stores, KennethCole.com, Macy’s, Macys.com, and other fine retailers.

For this fragrance, which the designer says is inspired by the spirit of New York City, Cole collaborated with Master Perfumer Harry Fremont of Firmenich. The scent features top notes of citrus and herbal tones, rounded out with a blend of ground nutmeg and a touch of lotus flower, and is finished with elements of wood and leathery musks. It will be presented in sleek bottle design that incorporates a luxe leather-like material in a modern silhouette and which is inspired by Kenneth Cole menswear.

The Black Bold advertising campaign was shot by photographer Gregory Harris and features model and artist David Alexander Flinn. The campaign will be supported by a robust print and digital campaign.

“For more than 30 years, the company has embraced the essence of New York – its boldness, its energy, and its diversity,” said Cole. “I wanted Black Bold to do just that: to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition.”