Kenneth Cole has launched its “Hometown Heroes” campaign in partnership with Big Brothers Big Sisters of America to highlight the importance of mentorship and community outreach during National Volunteer Week (April 23 – April 29).
Beginning April 23, $2.00 for every purchase of specially-labeled limited edition Kenneth Cole Mankind Hero 3.4 oz and 6.7 oz Eau de Toilette fragrances (up to $60,000), will be donated to Big Brothers Big Sisters of America to support the work of local affiliates.
At its core, the Hometown Heroes campaign aims to reinforce the importance of performing small acts of courage, kindness, and integrity – reminding us that everyone can be a hero to someone.
The nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters, provides strong mentorship for children and adolescents who need a positive role model. By facilitating meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), the organization develops positive relationships that have direct and lasting effects on the lives of young people across the country.
“Our Bigs are making a difference every day by spending time with their Littles, leading by example, and guiding them on the path to success,” said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. “We are so proud to celebrate these everyday heroes through our partnership with Kenneth Cole.”