New York-based Knot Standard will open its first store-in-store concept on Thursday November 3, launching within the Bloomingdale’s flagship store on 59th Street in New York. The 125-square-foot shop will use state-of-the-art technology to allow customers to digitally design and visualize hundreds of fabric options to create their own unique custom garments on a large in-store touchscreen or on any iPad, prior to purchase.
The Knot Standard store will carry high quality fabrics sourced from the finest English and Italian mills including Holland& Sherry, Vitale Barberis, Reda, Loro Piana and Zegna.
“Our store-in-store shop within Bloomingdale’s represents a milestone within the custom clothing industry. For the first time, 3D technology brings the customer experience above and beyond the traditional tailor fabric swatch books, and now allows clients to visualize full products before buying,” said John Ballay, CEO and co-founder of Knot Standard
Added Knot Standard co-founder and president Matt Mueller: “From the shape of the lapel to the lining choice to the color of the button hole thread, the customer for the first time can become the designer with 100% creative control.”
The company currently has eight independent showrooms in the U.S, along with a direct-to-consumer website.