LACOSTE DEBUTS NEW POLO TO SUPPORT AMERICAN RED CROSS

Louise Trotter, the creative director for Lacoste, has designed an exclusive limited-edition polo named the “L.12.12 Polo Merci” in a sign of support during the COVID-19 crisis.

In a mark of solidarity, Lacoste is launching its L.12.12 polo shirt with an embroidered heart around the iconic crocodile emblem as a way to say “thank you” to those who worked so selflessly on the front line during this pandemic. It is also a message of gratitude to the volunteers in the Lacoste factories who worked on the production of masks.

“The Polo Merci is in line with the brand’s continued commitment in this unprecedented health crisis,” said Thierry Guibert, CEO of Lacoste. “This solidarity action illustrates how fashion can, at its own level, act in solidarity to serve people.”

“Reinterpreting the iconic Lacoste polo shirt by wrapping it in a simple red heart seemed to us the best way to show our admiration for those committed to helping people during this pandemic,” added Trotter.

The launch of the ‘L.12.12 Polo Merci’ is in line with the commitments made by the French sportswear brand since the beginning of the crisis and is in response to efforts in the fight against COVID-19. Since March, thanks to the voluntary commitment of its employees, Lacoste has made more than 200,000 fabric masks in its factories in France and Argentina where almost all have been distributed to local authorities and stakeholders.

In America, 100 percent of sales from the polo will be donated to the American Red Cross to help continue its lifesaving mission nationwide due to this public health emergency. The Red Cross and their team of volunteers are working hard to ensure they can maintain a sufficient supply of blood to help patients in need and prevent any shortages and provide critical relief services to people affected by disasters big and small.

The ‘L.12.12 Polo Merci,’ which retails for $130, is limited to 10,000 units worldwide and is for sale in select Lacoste boutiques and on www.lacoste.com.