LACOSTE ENLISTS GRAPHIC ARTISTS FOR NEW COLLECTION

For autumn 2017, French sportswear brand Lacoste has given carte blanche to the duo of graphic artists Mathias Augustyniak and Michael Amzalag, also known as M/M Paris, to develop a limited-edition collection.

“I admire their work, which I find very personal and rich,” said Felipe Oliveira Baptista, Lacoste’s artistic director. “I like the alchemy which takes place between their freedom of tone and the strictness of their creations.”

For the limited-edition collection, the famous French graphic studio has dreamt up a “days of the week” version of the unisex polo: seven letters for Lacoste and one outsize letter for each of the seven polos are emblazoned with the embroidered word Lacoste instead of the crocodile. A heather grey or plain black hoodie and a graphic poncho combining the alphabet print and the M/M Paris print complete this collection. The added accessories are a pair of white L.12.12 sneakers decorated with the Lacoste patch and fitted with a red sole, and a crocodile-shaped sports bag.

Produced in the classic Lacoste colors of white, navy, red, sky blue or flamingo pink, each garment is embroidered with the word “Lacoste” in green and red two-tone lettering. This embroidery replaces the crocodile on a short-sleeved polo and moves to the middle on a sweater, a headband or wristbands, while a unisex T-shirt carries the whole of the alphabet in which only the letters spelling out Lacoste are colored.

This collection is now available on lacoste.com and will debut in all Lacoste stores worldwide on Wednesday, November 15.