Lacoste has appointed Robert Aldrich as chief executive officer of the North America region and Pedro Zannoni as chief executive officer of the Latin America region. They will report into Jean-Louis Delamarre, executive vice-president global markets, and distribution.
Aldrich started his career with Giorgio Armani where he held various commercial positions. He then joined the Ermenegildo Zegna Group in 2006, where he was executive vice president wholesale, CEO of the North America region, and then CEO of the Americas region. Aldrich began his position as chief executive officer of the North America region (Canada, United States, Mexico, Caribbean) on May 18, 2020.
Zannoni has held various commercial positions within the Amer Sport, Babolat, and Puma groups, before joining the Adidas Group in 2013, where he was successively senior commercial director for Brazil and then vice president of Reebok for the Latin America zone. Since 2018, he has been president of the Latin American zone for Asics. Zannoni began his position as chief executive officer of the Latin America region on May 1, 2020.
“We are delighted to announce today the appointment of Robert Aldrich and Pedro Zannoni,” said Delamarre. “These two arrivals illustrate the brand’s ambition to strengthen and accelerate our Brand penetration and equity in these regions. We are counting on their in-depth knowledge of Latin America and North America as well as their commercial dynamism to continue the premiumization and desirability of the brand. These appointments come in a particularly challenging time. Yet I am confident that Robert and Pedro will demonstrate their leadership, commitment, and solidarity to help Lacoste come out of this crisis stronger.”