LACOSTE RELEASES NEW FRENCH OPEN CAPSULE COLLECTION

by Brian Lipton

French sportswear brand has released its new co-branded line designed to celebrate its longstanding partnership with the French Open and pay tribute to founder René Lacoste, five-time singles and doubles champion of the 91-year-old tennis tournament.

The current capsule collection, which includes a variety of men’s, women’s and children’s apparel, promotes the tennis spirit in an elegant and relaxed way through the use of a bouncing tennis ball and checks inspired by the mesh of a tennis net. In addition, there are pieces with such slogans as “Game Set Match” and “Play It Smart”.

The collection, which is now available in select Lacoste boutiques and on Lacoste.com, ranges from $60 to $165.