Lacoste reunites with chinatown market on capsule

by Stephen Garner

French lifestyle brand Lacoste reunites with Los Angeles-based label Chinatown Market for the duo’s latest capsule collection merging heritage design with streetwear edge.

Two years after an initial limited-edition customization collaboration in 2018, Lacoste and Chinatown Market joined forces again to design a fresh collection featuring bold new colorways and reimagined crocodile logos that smartly juxtapose the classic style of Lacoste’s signature polos, t-shirts, hats, and sweatshirts with Chinatown Market’s drama and whimsy. The vibrant unisex collection includes an oversized painted crocodile on t-shirts; colorful embroidered crocodiles on sweatshirts and caps; and a globe motif on short-sleeve shirts to symbolize the soaring digital rise of Chinatown Market’s ironic creations.

Inspired by founder Mike Cherman’s childhood memories of New York’s Canal Street, Chinatown Market launched in 2016 with a select number of shirts at ComplexCon. Since then the brand has become a leader in the streetwear world, recognized for its nostalgic and fun designs. Chinatown Market is known for its content and activations, inviting consumers into the creative process while teaching them how to tie-dye, screenprint, and vintage source in communities around the world. Along the way, the Chinatown Market has built one of the most engaged social followings in the clothing world and attracted devoted fans.

The Lacoste x Chinatown Market collection will be available on September 7th exclusively through Chinatown Market, followed by a more extensive rollout at 10am on September 9th online at lacoste.com and at select boutique luxury streetwear retailers in New York, Los Angeles, Detroit, Philadelphia, Miami, Cleveland, Phoenix, and Boston.