LAIRD APPAREL LAUNCHES PARTNERSHIP WITH ONE&ONLY RESORTS
One & Only Resorts has entered into a partnership between big-wave surfer Laird Hamilton’s apparel line, Laird Apparel. As a result, One & Only Resorts will become the only resort company to carry Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men. These ultra-luxury resorts are set in some of the most beautiful destinations around the world including Bahamas, Mauritius, Maldives, Cape Town, Dubai, Australia and Mexico.
A curated selection of Laird Apparel, specifically selected to outfit the One & Only guest, will initially be available at One & Only Palmilla in Los Cabos, Mexico in January 2016 and then roll out to other locations later in the year. Laird Apparel has also created a One & Only exclusive high-quality performance t-shirt which will be available solely at One & Only Palmilla.
“When I arrived at the One & Only Palmilla in Los Cabos, the connection between Laird Apparel and the resort felt natural as it fit within the local Baja surf culture,” said Laird Hamilton. “From the pristine beach to the world-class fitness center and golf course to the tranquil yoga garden, One & Only Palmilla is the idyll setting for the clothing’s hybrid, function-first edge. The technical fabrics and tailored construction of the apparel allow the wearer to transition easily from water activity to lounging to sport to evening.”
“We look for unique and meaningful brands to carry in NEO boutique at One & Only Resorts,” said Helen McCabe-Young, executive vice president of sales & arketing at One & Only Resorts. “We were initially drawn to Laird Apparel for the collection’s inspired product, refined aesthetic, and technical functionality. We wanted to offer something more for our male guests who lead active lives and seek comfort, and quality whether for sport or leisure.”
