LANAI COLLECTION TO DEBUT POP-UP SHOP AT ROTHMANS

New York-based menswear store Rothmans will partner with West Coast brand LANAI Collection to debut a handpicked selection of the line’s top-selling pieces in a six-week in-store pop-up at its New York City location, 222 Park Avenue South, beginning on January 22. Rothmans will offer New York menswear aficionados the opportunity to experience the everyday getaway with LANAI Collection’s super-soft luxury essentials.

LANAI Collection is a contemporary, luxury menswear line that stands as a testament to the 1.5 million year-old Hawaiian island and the essence of its unyielding, timeless allure. The finely-brushed fabrics, marled yarns and quiet colors are derived from the landscape, creating a product that beckons urban consumers to take their everyday look from city to seaside.

The official launch of the pop-up will take place at the New York store on Monday, January 25 from 6 p.m. until 8 p.m. with a cocktail party to celebrate the brand’s East Coast debut.