LANDS’ END TO OFFER SALES, SWEEPSTAKES FOR NATIONAL SWIMSUIT DAY

Land's End
by Brian Lipton

Land's EndNational retailer Lands’ End is once again planning to celebrate National Swimsuit Day on May 22 with a variety of great offers on swimwear and other items for the whole family, among other initiatives.

On May 22, all regular priced swimwear for men, women and kids, as well as swim tees, beach towels, totes and water shoes, will be 50 percent off.  Moreover, the company is also offering free expedited shipping for Friday delivery.

In addition, Land’s End is also offering a chance to win summer essentials through the Best on the Beach sweepstakes now through June 28. Participants have a chance to be chosen at random to win the grand prize: a $1,000 Lands’ End gift card, monogrammed tote and two beach towels. Each week during the sweepstakes, five lucky winners will also be chosen at random to win a $100 Lands’ End eGift Card. (To enter, visit landsend.com/bestonthebeach)

“National Swimsuit Day was so popular last year with our customers that we are bringing it back in a bigger and better way including more summer must-have items at an incredible value to help families gear up in time for Memorial Day Weekend,” said Gill Hong, executive vice president, chief merchandising officer and head of international, Lands’ End.