LE PÈRE AND JUVENTUS UNITE ON COLLAB CAPSULE

February 12th, le PÈRE, the cult menswear brand announced a collaboration with Italian football club, Juventus, where the heritage of football meets the cutting-edge of fashion. The collaboration celebrates the essence of Juventus, reinterpreted through the contemporary and sophisticated style of le PÈRE. This collection represents a unique project that merges two worlds: the black-and-white football identity of Juventus and the boundless creativity of New York design.

At the heart of the collection is an exclusive reinterpretation of the adidas Juventus 24/25 home jersey, which retains the black-and-white stripes and the club’s logo, enhanced with exclusive details. The three stars, symbols of Juventus’ successes, are brought to life with a visual effect that celebrates the glory and youthful spirit of the club.

On the back, the number 90 connects the essence of football—90 minutes of play—with the location of le PÈRE’s New York flagship store at 90 Orchard St, NYC.

Completing the collection is a cap and scarf, both reflecting the signature elements of the jersey. The cap’s yellow accents and Juventus’ stripes make it a standout piece, while the scarf transforms a classic football accessory into a versatile lifestyle statement.

This union builds on a series of successful projects between Juventus and le PÈRE, such as the “Fashion Meets Football” event in New York, where Juventus unveiled their 24/25 adidas home kit in the USA. The current collection represents the perfect harmony of tradition and modernity, with le PÈRE’s monochromatic logo on the jersey and Juventus’ historic three stars reinterpreted with a contemporary touch.

Abhi Janamanchi, le PÈRE Brand Director: “Our love of football and Italy made Juventus our number one choice for a collab. Not only are they one of the most iconic teams on the planet, they are steeped in style – it’s part of their DNA. And stylistically, their signature black and white stripes are the perfect partner for le PÈRE’s colorful and playful personality.”

Gianmarco Pino, Juventus Brand Manager: “We are thrilled to collaborate with LE PÈRE for New York Fashion Week 2025. At Juventus, we continue to push creative boundaries to engage with our global audience, and this partnership redefines the intersection of football and fashion. By merging the club’s heritage, elegance, and style with cutting-edge fashion trends, we are crafting a bold expression of identity—one that extends beyond the pitch and leaves a lasting cultural imprint.”

This collaboration underscores Juventus’ commitment to redefining the boundaries of culture and sport, offering fans a collection that seamlessly bridges the two worlds beyond the pitch.

To mark the launch of this collaboration, le PÈRE and Juventus co-hosted an exclusive event on February 12th at The Ground in New York, with rapper and producer Pi’erre Bourne as the special guest.

All products from the collection are available on Juventus’ official website, in le PÈRE’s physical stores in New York and Los Angeles, and lepere.com.