LEE AND ALPHA INDUSTRIES LAUNCH FASHION CAPSULE COLLECTION

Lee and Alpha Industries have launched a collaboration celebrating the brands’ shared history of workwear apparel and iconic American style. The eight-piece Alpha x Lee capsule reimagines military-inspired designs and heritage details with a contemporary edge, featuring layered indigo and denim hues that bring workwear and utility styles to new heights. This men’s collection showcases pieces like Alpha’s MA-1 Bomber Jacket, now 60 years old, the Lee Rider denim jacket, and a unique take on the flight suit inspired by Lee founder H.D. Lee’s original design. The capsule draws on each brand’s authentic heritage while offering a modern twist on timeless style.

“The shared history of Lee and Alpha as American brands has created a unique offering that we’re really excited to unveil,” said Joe Broyles, global vice-president of collaborations, Lee. “The craftsmanship and details in each piece show why workwear and military styles continue to command attention in the world of fashion.”

“This collaboration represents the unique intersection of military style and denim, a pairing with deep roots in American culture,” said Matthew Pantoja, Chief Brand Officer at Alpha Industries. “Together with Lee, we’re celebrating our shared history as American brands with authentic legacies, telling a story through each piece that resonates with those who value style and durability. This collection brings our heritage forward, crafting timeless designs for today.”

The Alpha x Lee collection includes:
• Alpha x Lee Reversible MA-1 Bomber Jacket
• Alpha x Lee Reversible Rider Jacket
• Alpha x Lee Quilted Jacket
• Alpha x Lee Flight Suit
• Alpha x Lee Convertible Cargo Pant
• Alpha x Lee Snow Pant
• Alpha x Lee ACU Pant
• Alpha x Lee Alpha Anorak
• Alpha x Lee Loose Fit Tee

The Alpha x Lee capsule is available on Lee and Alpha-owned retail stores and websites in the US and select Asian markets. Retail pricing ranges from $60 to $310.