Levi’s brings its premium ‘red tab’ jeans to 300 more Target stores

More brands are selling their wares directly to their customers and at the same time have become much more selective about their wholesale operations.

Levi’s in particular has steadily pulled away from wholesale, so that by 2019 it had declined to 30% of the business, down from about half of the business eight years before. Meanwhile, by the end of fiscal year 2020, DTC approached nearly 40% of Levi’s business, from 20% in 2011, according to a filing with the SEC. Read more at Retail Dive.