LEVI’S TO EXPAND NFL COLLECTION TO FULL LEAGUE
The Levi’s brand is expanding the Levi’s NFL Collection to include all 32 NFL teams, and will launch the product in fall 2016. In celebration of Super Bowl 50, limited-edition Levi’s trucker jackets for all teams are available now in select San Francisco retail locations.
Rooted in Levi’s classic American style, the NFL Collection blends the iconic Levi’s look with each of the team logos, colors and pride. Offering both men’s and women’s apparel, the collection will feature a variety of modern, versatile pieces.
“The NFL has some of the best fans in the world, and with this collection we’re able to help them elevate their gameday fashion without sacrificing their personal style,” said James Curleigh, Levi’s brand president. “We want each and every one of them to have access to gameday apparel that gets them just as excited about getting dressed as they are about cheering on their favorite team.”
The Levi’s NFL Collection was first conceptualized as a standalone collection paying homage to the San Francisco 49ers in honor of the team’s inaugural season in Levi’s Stadium. The positive reception from 49ers fans led the brand to expand to six additional NFL teams this past fall: the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets. The seven-team collection proved to be in high demand both on and off the field, and as a result Levi’s has now expanded to all 32 NFL teams to offer a wider group of fans access to gameday gear.
