LEXUS AND SALEHE BEMBURY RELEASE APPAREL COLLECTION

Driven by a shared dedication to pushing the boundaries of design and creativity, luxury automaker Lexus and designer Salehe Bembury have come together on a collection showcasing an assortment of collaborative apparel printed on Champion’s most popular Reverse Weave styles.

For this partnership, Bembury approached Lexus’ push towards the electrification of its vehicle lineup through his own lens, while bringing in graphic elements derived from the overall partnership and the Lexus NX vehicle. The 2022 Lexus NX, which was designed and engineered with the future of luxury in mind, served as a point of inspiration. The all-new vehicle ushers in a new era of electrification, intuitive technology, performance, and design.

The Lexus x Salehe Bembury collection includes three unisex items: a hoodie, T-shirt, and hat. The designs themselves were created by merging recognizable elements of Bembury’s body of work, such as his logo and signature fingerprint, with graphic elements derived from the Lexus brand and its NX vehicle. As an emblem of a fresh and forward-thinking approach, the collaboration reimagines Lexus’ iconic logo, distilling Lexus’ human-centric design into an apparel collection.

Archway shapes on the front and back were used to tie the design elements together, symbolizing a pathway toward the future. Graphic accents on the back frame the word “electrified” and were based on the Lexus NX’s taillights.

The fabric is dyed dark grey through a custom oil wash process, giving a unique look to the Champion apparel. Colors are drawn from the Lexus NX exterior options and the incorporation of a hand-finished, wash tag appliqué in both English and Japanese at the front hem ties together all of the brands working on the project. The focal point of the unstructured baseball cap is Bembury’s fingerprint logo wrapping the brim. In addition, embroidered Bembury, Lexus, and Champion logos complete the piece, which is adjustable using a strap and metal buckle.

“This collaboration was a new type of challenge for me,” said Bembury. “It is both challenging and rewarding to explore design outside of footwear and allowed me to think outside of my usual realm of design.”

“This collaboration merges different design disciplines to create a modern collection rooted in heritage for fans across the three brands,” added Jon Ram, global president of Champion Athleticwear. “As a brand that continuously pushes the boundaries of creativity, Champion is excited to work with Bembury and Lexus to elevate the conversation around design, fashion, and technology.”

The unisex apparel pieces are available in sizes S-XL and range in price from $50-$150. The capsule collection is now available exclusively at hbx.com.