Li & Fung Inks Athlete’s Foot Deal

by MR Magazine Staff

NEW YORK – As part of a newly announced licensing deal, Li & Fung USA will manufacture and distribute a line of activewear under the Athlete’s Foot brand for NexCen Brands, Inc.

The Athlete’s Foot is an athletic shoe store franchise that began in Pittsburgh in 1971. There are currently more than 600 franchise stores in 45 countries. NexCen’s brand stable also includes Bill Blass.

NexCen CEO Robert W. D’Loren said in a statement: “NexCen Brands is committed to building relationships with world-class partners in order to build value for our portfolio of brands. When we conceived the TAF branded apparel line, we were determined to find a premier, global licensee with a proven track record in developing quality consumer products. Li & Fung offers us a comprehensive solution to our needs – from product design through production.”

The activewear line will include running clothes for men and women, sweat suits, outerwear, and accessories.