LIBERTY FAIRS BUYS CAPSULE
Liberty Fairs Fashion Group has announced it is acquiring Capsule shows from Reed Exhibitions. Details of the transaction were not disclosed.
This deal will unite the two trade shows under one roof to better serve the ever-evolving wholesale and retail market. A true joining of forces, the fusion of Liberty Fairs and Capsule creates a dynamic platform for contemporary fashion, lifestyle and beauty brands in the men’s and women’s space.
Liberty Fairs and Capsule have collaborated on marketing and retail relations for several years. In February 2018 in Las Vegas, the two shows teamed up with Agenda to co-locate and launch Assembly, a two-day conference that featured leading keynote speakers, panels, intimate workshops and industry resource specialists. The season prior, Liberty Fairs and Capsule partnered with the CFDA during Men’s Fashion Week and hosted two days of menswear fashion presentations at their NY Men’s shows. Together the events will not only continue to bring innovative programming that will attract more buyers to the shows and keep them on the floor longer, but also will encourage further disruption of the conventional tradeshow model.
“Bringing the Capsule show under the Liberty Fairs Fashion Group umbrella creates an even stronger platform for all of our shows,” said Sam Ben-Avraham, founder of Liberty Fairs Fashion Group. “We are always thinking about the future, about what’s coming, how we create the right thing to satisfy our core audience, and also attract new eyes to what we are doing. Together we will have more opportunities to serve the fashion space and also build our network of influencers and experiment with some direct-to-consumer efforts.”
“In today’s changing tradeshow landscape we’re so pleased to be officially joining forces with our good friends at Liberty Fairs,” added Deirdre Maloney, co-founder of Capsule. “Our spirit has always been independent and under Liberty Fairs we feel confident that Capsule will continue to support the industry’s most exciting labels and provide buyers and the press with the market’s best and brightest assortment. Change, especially in this case, is good.”
Members of the Capsule sales and production team will work with the Liberty Fairs group, to ensure a seamless transition for brands and customers.
