LOEWE LAUNCHES NEW PAULA’S IBIZA FRAGRANCE
Loewe has released its latest fragrance its latest, and fourth, Paula’s Ibiza capsule collection.
The scent profile features coconut water layered with bright green galbanum and Madagascan mandarin oils upon heart notes of driftwood, sand lily, and frangipani flowers, with vanilla absolute and Sulawesi patchouli oil combined with warm ambergris to form a soft, sultry base. The fragrance is unisex and was created in collaboration between Loewe artistic director Jonathan Anderson and in-house perfumer Nuria Cruelles.
Anderson acknowledged the awkward timing in a statement, but hoped that the rave-inspired clothes, accessories, and fragrance would help lift spirits during this challenging period.
“I know this is not exactly the ideal time to launch products, but this is a project all the craftspeople at Loewe have been lovingly working on for some time, giving life to objects that are exquisitely lively and optimistic — as craft always is,” he said in a statement. “This is a happy, undeniably escapist collection, conveyed through colorful and energetic images, and I thought it might cheer you up. I hope you and your family are safe.”
For every product in the Paula’s Ibiza collection sold in-store and on loewe.com between May and August, the brand will donate 40 euros to educational projects in Spain, starting with an initial donation of 500,000 euros.
At the same time, Loewe is donating 100,000 surgical masks to the Spanish Red Cross and producing non-surgical masks in its Getafe factories, which will be distributed to volunteer workers, Loewe employees, and their families.
