Lord &Taylor Settles FTC’s Deceptive Advertising Charges

The retailer didn’t tell people it had paid influencers to promote a dress on Instagram. Department store Lord & Taylor has reached a deal with the government to settle charges it deceived customers by placing ads in a magazine that looked like real articles. The Federal Trade Commission had also charged Lord & Taylor, a unit of Hudson’s Bay Company with promoting one of its collections by giving 50 fashion “influencers” the same $88 Paisley Asymmetrical Dress, and paying them between $1,000 and $4,000 to post photos of themselves wearing it on sites like Instagram but not disclosing it had done so. Read more at Fortune.

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