Swipe Right To Buy: E-commerce Apps Take Design Cues From Tinder

There’s no guarantee you’ll have a good dating experience on Tinder, but there’s a chance you’ll find a good match on e-commerce apps that share the same interface. Swipe right if you like an item. Swipe left to take a pass. The simple swipe-yes-or-no design has been widely adopted by mobile apps that offer everything from fashion discovery to grocery shopping. For instance, you can swipe to buy a pair of Jimmy Choos on Stylect, shop your style type on Blynk or make a restaurant reservation on Nibbly, to name a few. It turns out shopping for a new blouse has a lot in common with browsing for a mate. Read more at Digiday.

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