LOUIS VUITTON APPOINTS PHARRELL WILLIAMS AS ITS NEW MEN’S CREATIVE DIRECTOR

by John Russel Jones




Louis Vuitton has appointed Pharrell Williams as its new Men’s Creative Director, effective immediately. His first collection for Louis Vuitton will be revealed this June during the Men’s Fashion Week in Paris.

Williams’ creative universes expand from music to art and fashion. The way in which he breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.” declares Pietro Beccari, Louis Vuitton’s Chairman and CEO.

Pharrell excels as a fashion designer and entrepreneur with his Billionaire Boys Club and Ice Cream apparel among other brands. In the fall of 2019, Williams teamed up with David Grutman and opened both Swan and Bar Bevy in Miami’s Design District, and The Goodtime Hotel in 2021. In 2020, Pharrell founded Humanrace™, a product company with a mission to empower all individuals in their pursuit of well-being across product and people.

Williams is also a visionary recording artist, producer, songwriter, philanthropist, and entrepreneur with 10B combined global music streams to date. He has been honored with 13 Grammy Awards, including 2004, 2014, and 2019 Producer of the Year, and ASCAP’s Golden Note Award in 2012. He has received two Academy Award nominations for his original song “Happy” (Despicable Me 2) and for Best Picture-nominated Hidden Figures (2016) as co-producer. Williams also received a Golden Globe Nomination for co-scoring the film. In 2019, Williams received an Emmy nomination for his original song “Letter to My Godfather,” for Netflix’s Black Godfather about legendary music executive Clarence Avant. In 2020, Williams was inducted into the Songwriters Hall of Fame for his work as The Neptunes.

In 2019, Pharrell founded YELLOW, a non-profit working to even the odds for all youth through education, helping them realize their potential. In 2020, Williams launched Black Ambition, a non-profit initiative that provides a bridge to success for Black and Latinx entrepreneurs who are launching tech, healthcare, Web 3.0 and consumer products/services start-ups. A longtime advocate against racial injustice, Pharrell was an integral part in talks with Virginia Governor Northam about Juneteenth being a permanent paid state holiday. In April 2019, Williams launched his first SOMETHING IN THE WATER, a multi-day music festival and experience on the beach in his hometown of Virginia Beach. Last summer, Williams brought his SOMETHING IN THE WATER Music festival to Washington D.C. on Juneteenth Weekend (June 17 – 19). This April, SOMETHING IN THE WATER returns to Virginia Beach and will continue its mission spotlighting the community.

A longtime advocate against racial injustice, Pharrell was an integral part in the talks with Virginia Governor Ralph Northam about Juneteenth being a permanent paid state holiday and continued to make the push for it to become a national holiday.