LOUIS VUITTON CELEBRATES VIRGIL ABLOH’S FIRST MENSWEAR COLLECTION WITH LONDON POP-UP

Virgil Abloh, men’s artistic director of Louis Vuitton, welcomed friends of the house and celebrity guests to his first menswear pop-up shop for the brand on Bruton Street in London on October 19 to celebrate his spring/summer ‘19 collection.

Guests in attendance included, Frank Ocean, Rami Malek, Idris Elba, Rita Ora, Adwoa Aboah, and Lash, among others.

The space, which spanned 2,000 square-feet, is a The Wizard of Oz-themed that featured a number of new sneakers, clothing, and accessories were available for purchase.

A “Yellow Brick Road” staircase brought customers up into the space, which also featured wild forests and poppy fields in a nod to the popular musical. Customers are able to book an appointment to attend the pop-up via ticketing.louisvuitton.com until October 25.