Louis Vuitton Is Betting Big On Menswear In Vegas
Jul 22, 2020
Virgil Abloh may be taking his latest men’s collection for Louis Vuitton on the road from Paris to Shanghai, but back in the U.S., his presence continues to be felt thanks to a growing retail footprint. Since he first joined Louis Vuitton a little over two years ago, the company has made a significant push with its menswear business, having already opened five dedicated men’s stores in the U.S. Las Vegas, in particular, continues to be an important market for the brand, with three men’s locations in Sin City alone. One of them opened up just last week in the fancy Bellagio Resort & Casino, complete with an exterior facade of stainless steel blades twisted with Louis Vuitton’s VVN colored leather. Read more at Paper.