LUCHIANO VISCONTI ADDS NEW CLASSIFICATIONS

Menswear brand Luchiano Visconti has added new classifications to its already successful sport shirt business. 

“We’ve added dress shirts and formalwear shirts and will be stocking them,” says Jeff Simon, president of Visconti. “The future in retailing is to stock basics so that retailers can fill in and maintain a model stock in their stores. By stocking certain styles, it gives retailers a chance to test new product and then zero in on the best sellers. We’ve also added a group of performance fabrics in shirts, and several new pant models in great colors and stretch fabrics to enhance our in-stock jeans program.

“Also new for us, a group of tailored sportcoats to complement our new shirts and pants. All classifications work together perfectly as our colors transcend categories: sweaters, knits, shirts, and jackets.”

Luchiano Visconti’s new line will launch this weekend at the MRket show in New York.

“We have added dress shirts and formalwear shirts and will be stocking them,” says Jeff Simon, president of Visconti. “The future in retailing is to stock basics so that retailers can fill in and keep a model stock in their stores. By stocking certain styles, it gives retailers a chance to try new product and then zero in on the best sellers. We have also added a group of performance fabrics in shirts, adding to our in-stock jeans we have added several new models and colors in pants with stretch in the fabrics.”

Continues Simon, “Adding to our sport jackets we have added a group of ‘tailored sport jackets’ this group will be presented with our shirts and pants.  The collection all works together with color in sweaters, knits, shirts, and jackets.”

Luchiano Visconti’s newest line will be introduced this weekend at the Mrket show in New York.