lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits

While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now.

The company debuted its Hike collection on July 5, launching 33 pieces of gear for both men and women. Its new brand category offers clothing that’s water-resistant, packable, and convertible, according to the company. And the new course it charts, it says, is intuitive. Read more at GearJunkie.