by Stephen Garner

debut mall of americaThe Mall of America will open a new multi-brand retail concept, dubbed Debut, on November 16 in the mall’s new north wing.

Opening with nine exciting designer brands, Debut is a 2,500 square-foot collection of shop-in-shops, with a distinct design, theme and selection of merchandise. Participating brands include: Woolrich, Askov Finlayson, BillyKirk, Todd Snyder Champion, West Elm Local, Laurel Way by Pam Mondale, Pomegranate, Shepherd of Sweden, and Fisher and Baker.

The Debut concept will evolve throughout the year bringing a unique blend of brands and products to local and international shoppers alike. Designed to highlight a varying collection of sought-after designers and producers, Debut includes high-end finishes and exclusive characteristics true to the current selection of featured brands while remaining inviting and warm. Distinct from a traditional seasonal pop-up retailer, Debut will be a welcome addition to Mall of America for the discerning customer with a rotating selection of merchandise.

“Mall of America continually works to curate a unique and seamless customer experience,” said Liz McLay, senior vice president of leasing at Mall of America. “Debut gives us the opportunity to showcase new retail brands, many that are consistently requested from our guests. The space will feature a dynamic rotation of pop up shops and conveniently allow guests to shop a variety of merchandise within a cohesive shopping experience. “