SAKS FIFTH AVENUE TO TRANSFORM INTO ‘A LAND OF 1000 DELIGHTS’ THIS HOLIDAY
This holiday season, luxury department store Saks Fifth Avenue will become a Land of 1000 Delights, an enchanting landscape of colorful candy and festive fashion that will appear in all 41 stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the delicious décor that will trickle into each store’s visual displays.
Saks Fifth Avenue will transform its New York flagship store into a Land of 1000 Delights on Monday, November 21 with the unveiling of its iconic animated holiday windows on Fifth Avenue, presented by Mastercard. The store will debut a new multi-colored, ten-story-tall theatrical light show on the front façade of the building, accompanied by 85 dancers from the American Ballet Theatre Jacqueline Kennedy Onassis School Pre-Professional Division dancing to a rendition of the famous The Nutcracker Suite. The captivating windows, electrifying light show and colorful candy décor will live in store and online throughout the holiday season.
“Land of 1000 Delights is truly a candy-colored wonderland—one of the most fantastical holiday displays that I have ever seen,” said Mark Briggs, executive vice president, creative, HBC. “My team and I had so much fun creating this delectable concept, and we cannot wait for customers and visitors alike to enjoy Saks’ sweet holiday sensation.”
Customers will be able to visit the Mastercard “Wheel of Delights” on the ninth floor of the flagship store from November 21 through December 24 to spin the wheel for the chance to win special prizes.
The New York window unveiling of Land of 1000 Delights will be live-streamed via Saks.com for audiences around the world to enjoy. The online event, presented by Mastercard, will take place on Monday, November 21 at 6:45 p.m. Eastern Time.
