MANSCAPED LAUNCHES BOXERS 2.0

Global grooming company and men’s lifestyle brand, Mancaped has announced the launch of Boxers 2.0. The line of premium underwear is available in six different colorways, four 3-pack variations, and a variety of style combinations. Other features include velvety-soft Micro Modal fabric, as well as the brand’s “The Jewel Pouch” construction, with perforated performance fabric for extra breathability, anti-chafing flatlock seams, and a no-roll jacquard waistband, as well as inclusive sizing from Small-3XL.

“Mancaped is all about creating the very best routines for men, and the right boxers are an understated component of this,” said Paul Tran, Founder and CEO. “You feel fresh, clean, and confident after a proper grooming session, and putting on our uniquely designed Boxers 2.0 will allow you to maintain that feeling for the rest of the day. We’re excited to add another item to our collection that builds on our lifestyle brand while continuing to deliver on our promise to bring premium products to market.”

Marcelo Kertész, SVP of Creative, Branding, and Product Design, added, “Boxers 2.0 came to life as the perfect articulation of our obsession with comfort in the groin, evolving from our very first Boxers to this new version featuring The Jewel Pouch, with a clear manifestation of fashion and style – celebrated in this inaugural collection.”

Boxers 2.0 are available for purchase in the United States and internationally on manscaped.com where customers can shop individual boxer styles for $34.99 or boxer 3-packs for $74.99. Select styles are also sold as single pairs on Amazon.

Manscaped was founded by Tran in 2016. The San Diego, California-based company’s product range includes a diversified line of premium tools, formulations, and accessories for men’s self-care, including electric trimmers, tools, formulations, etc.