Marc Ecko’s New Muse

Wednesday night, Marc Ecko unveiled Lindsay Lohan as his muse for the fall 2010 Marc Ecko Cut & Sew ad campaign. The announcement was made at Manhattan’s MILK Studios without Lohan in physical attendance (she’s in a court-ordered rehab center), but her presence was there through “augmented reality.”

Party-goers were able to interact with Lindsay through virtual computer-generated imagery. And soon, consumers can do the same, once print ads drop this fall. Check out the September issue of MR, where Marc elaborates on the campaign, his use of interactive technology and the other projects he’s got up his sleeve in our in-depth interview. Can’t wait ‘til then? Head over to our “Schmoozing” section and see some of our photos from last night’s party.