A Marriage Made In Heaven: How Augmented Reality Enhances Online Retail

It had to happen. Augmented Reality is now seeping into online retail, breaking down one of the final barriers between traditional brick-and-mortar establishments and online stores. Imagine the day you will no longer have to “window shop” at traditional stores. With augmented reality, you can sample the wares directly from home. Reportedly, Amazon has big ambitions for AR and smart wearables, but hasn’t integrated AR into its online shopping so far. However, one of the biggest online retailers for crowdfunded gadgets, Gadget Flow, is already integrating AR into its store. Gadget Flow is a curated website that features many of the latest lifestyle products and gadgets. One of its most interesting features among the plethora of online offerings is its ability to feature gadgets that aren’t available elsewhere as it features crowdfunded projects that are new enough that even Amazon doesn’t know. Read more at Forbes.