MAXFIELD TO HOST GUNS N’ ROSES MULTI-BRANDED EVENT

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by Stephen Garner Aug 08, 2017

maxfield laIn celebration of the 30th anniversary of their ground-breaking debut album, “Appetite for Destruction”, Guns N’ Roses is pleased to announce ‘Guns N’ Roses Was Here,’ an exclusive retail event in partnership with Los Angeles specialty store Maxfield and merch brand Bravado that will live in the famed Los Angeles boutique from August 11-18.

‘Guns N’ Roses Was Here’ gives past, present and future GNR fans a new interpretation of their celebrated 1987 album with limited-edition capsule collections. Maxfield and Bravado sought out top collaborators ranging from unexpected streetwear brands to designers deeply rooted in GNR’s style, to bring new life to the classic artwork that has transcended time.

Cult streetwear brands Off-White, Palm Angels, Enfant Riches Déprimés join classic GNR inspired designers AMIRI, Kelly Cole and MadeWorn to create a curated collection that will excite long-time fans of the band as well as engage the next generation of fans.

“Music has been a crucial influence in my life since a very young age,” said Peter Utz, chief branding officer of Maxfield. “Maxfield’s first iteration of this type of model evolved with our close friends Daft Punk and the results surpassed all expectations. After that, it felt natural to try and work with artists I have always admired and Guns N Roses was at the top of that list. Their interpretation of this series will be dedicated to limited-edition pieces created specifically for the occasion. It’s been incredible to work with the designers, GNR and their management team to celebrate such an iconic album. A very special thanks to Fernando Lebeis for all of his dedication to making this happen”

“With my capsule collection, which was inspired by the band, my aim is for another generation to feel the impact they had on me, through the clothes,” added Virgil Abloh, creative director for Off-White while Francesco Ragazzi of Palm Angels said that he “loves music and being able to have my brand connected to something so iconic like Guns N’ Roses is a milestone for me and Palm Angels. It’s part of the culture.”