MEN’S DRESS SHOE BRAND BOSTONIAN RELAUNCHES FOR FALL
Premium men’s dress shoe company Bostonian will relaunch its brand and product assortment for the fall 2018 season this week.
The brand, which began as the Commonwealth Shoe and Leather Company, was founded in 1899 with the first factory in Whitman, Massachusetts. Since then, the American brand has drawn upon its expansive heritage, to offer elevated styles with a New England sensibility.
“We made the decision to relaunch Bostonian because there’s an unrivaled authenticity to the brand and a unique story to be told,” Gary Champion, president of Clarks Americas, the parent company of Bostonian, told MR. “Founded in 1899, Bostonian was the first premium men’s dress shoe brand in the United States. Digging through our archives, it’s an honor to revitalize these heritage styles while also designing new, relevant silhouettes that will excite today’s consumer. The new Bostonian is truly multifaceted, with the autumn/winter ’18 season featuring weather-ready boots and shoes, elevated formalwear, and dress casual styles for the office.”
Along with the brand’s relaunch, comes the introduction of the ‘Made in the USA’ collection. This assortment will showcase American artisanship at its finest, across five new styles, and is manufactured by hand in Buffalo, New York, with design elements sourced from American cities including: Chicago, IL, Brockton, MA, and Lewiston, ME, among others.
With roots in New England heritage, the Made in USA collection showcases American artisanship at its finest. The collection was built around Bostonian’s iconic Number 16 last, which is now over half a century old. The heritage shape delivers not only a piece of the Bostonian history, but a piece of American shoemaking legacy.
The relaunched Bostonian brand will be available for retail at Bostonian.com beginning today, with prices ranging from $220 to $500.
