by Brian Lipton
Men's Wearhouse
Kenneth Cole awarded Brian Stann of Hire Heroes USA, and HELP USA’s Jahmila Vincent and Linson Baily Alexander

On Friday, November 11, Men’s Wearhouse and Kenneth Cole Productions participated in the New York City 2016 America’s Parade, the largest Veteran’s Day Parade in the United States, and presented large donations to two veterans aid organizations at the event.

The companies, who have collaborated on the recently launched AWEARNESS Kenneth Cole collection of clothing, generated over $870,000 in donations support two U.S. nonprofit partners that give aid to veterans, Hire Heroes USA and HELP USA. The money was raised through donating one percent from gross sales of the AWEARNESS collection to these charities.

The AWEARNESS Kenneth Cole float featured military veterans and representatives from Men’s Wearhouse, Kenneth Cole Productions, HELP USA, and Hire Heroes USA, as well as over a hundred marchers in support of the partnership. At the parade. Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions, awarded donation checks to Brian Stann, president and CEO of Hire Heroes USA, Jahmila Vincent, program director at HELP Hollis Garden Apartments, and Linson Baily Alexander, executive director of HELP USA’s National Supportive Services for Veteran Families.

“This collection was created to continue our ongoing initiative to raise social awareness around the United States Military Veteran population and their transition into the civilian workforce,” said Cole. “We look forward to the continued success of the AWEARNESS Kenneth Cole line and to continue to support our charitable partners.”

Added Scott Norris, brand president of Men’s Wearhouse and Moores: “Our efforts to build a product line synonymous with a charitable give back have been successful. We see this initiative as part of our continued company-wide goal of giving back to the communities in which we serve.”