METALLICA FRONTS NEW BRIONI CAMPAIGN

by Stephen Garner
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Legendary heavy metal band Metallica has been named the new face of Italian luxury brand Brioni for the fashion brand’s latest marketing campaign.

“We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea,” the band noted on their official website Wednesday.

The announcement came alongside a collection of black and white photos featuring all four members of Metallica, James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo, posing together and individually as they rock stylish suits and sunglasses.

In group shots, the heavy metal icons’ positioning pays homage to the cover for Queen’s “Bohemian Rhapsody.” The image was shared on Brioni’s official Instagram account.

As previously reported by MR, O’Shea joined the Italian house in April from online retailer mytheresa.com where he most recently held the position of fashion director.