MICHAEL B. JORDAN LAUNCHES COLLECTION WITH COACH AND BLUE THE GREAT
Michael B. Jordan has teamed up with his friend, L.A.-based artist and painter Blue the Great, on a special capsule collection with Coach.
Inspired by Jordan’s personal approach to style and Blue’s contemporary take on art, the all-gender collection of ready-to-wear, footwear, bags, and accessories combines the brand’s heritage in craftsmanship with sportswear and streetwear in a limited edition drop. It features Coach’s notable pieces—Signature and Rexy—updated with Blue’s trademark mummy-wrapped art, as well as a tote crafted of 100 percent recycled materials.
To introduce the collection, Coach has released a campaign photographed by frequent brand collaborator Shaniqwa Jarvis. Featuring portraits of Jordan, Blue, and friends, Khat and Frank Brim (beauty and lifestyle influencers), and Tori Kirihara (artist) in an “open door” art gallery, the story repositions this traditionally exclusive place as a venue for collaboration and authentic connection. Inspired by the inclusive and optimistic spirit of New York and Coach, the campaign continues the brand’s tradition of spotlighting the voices of up-and-coming and under-represented artists in its storytelling.
“We had worked with Blue as part of our spring 2021 campaign, so I was excited to partner with him and Michael on this special collection,” said Stuart Vevers, creative director at Coach. “Mike and Blue have a great friendship, grounded in mutual respect for each other’s artistic approach. The combination brought originality, dimension, and significance to this collection.”
“I’ve been painting since I was a kid,” added Blue. “It’s crazy and pretty exciting to be able to put my spin on such an iconic brand like Coach. Whenever art and fashion mix exciting things can happen.”