New York-based fashion brand Michael Kors has released its new fall 2018 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, shot by New York-based photographer Lachlan Bailey. This season marks the first time the brand has commissioned different photographers for its labels.
The new campaign spotlights everyday opulence and refined ease in the streets of New York City, specifically the archetypal Manhattan neighborhood that is the Upper East Side. Inspired by designer Michael Kors’ love for the city and deep knowledge of his hometown, Bailey captured the energy and ease of everyday life in the city: models Andreea Diaconu and Baptiste Radufe stopping by a local coffee shop, walking in Central Park, moving through the city’s streets. The cinematic locations provide a rich backdrop for the season’s opulent, free-spirited clothes and accessories.
“I wanted the campaign to evoke a sense of life in New York City as it’s really lived, to catch the day-to-day things people do amidst the energy and beauty of the city,” said Kors. “There’s a wonderful naturalness and immediacy to Lachlan’s pictures that made him the right choice to tell this story.”
The global campaign will debut this month, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.