MITCHELL & NESS PARTNERS WITH MILLER LITE TO BRING BACK THE ATHLETIC CLUB APPAREL

Miller Lite and vintage sportswear purveyor Mitchell & Ness are teaming up to bring back the Miller Lite Athletic Club line with new threads inspired by the iconic looks from the 1980s. The new collection gives a fresh take on the nostalgia of the original Athletic Club line, offering clean and comfortable looks consisting of vintage-inspired crew necks, sweatpants, t-shirts, windbreakers, and hats. Pieces from the collection will range from $35 to $100 and are made with premium fabrics, providing high-quality pieces that are built to last. Miller Lite launched its first Athletic Club collection in the 1980s when fans were able to sign up and collect prizes, attend special events, and of course get their hands on pieces from the original merch line.

“For years people have been begging us to bring back the Athletic Club, but we needed the right partner to reimagine this iconic line in a modern way,” said Kelsey Ott, Associate Marketing Manager for Miller Lite. “We’ve loved working with Mitchell & Ness over the past few years and our latest collab together is no different — it’s a modern take on vintage athletic apparel and perfect no matter if you’re in the field or on the couch.”

Mitchell & Ness has been defining what it means to be authentic since 1904, and 71 years later, Miller Lite began to define what it means to be the original lite beer with great taste.

“Nostalgia and vintage threads are currently on-trend making it a seamless transition to bring back such an iconic line,” said Kevin Wulff, CEO of Mitchell & Ness. “Members of our team remembered the original Miller Lite Athletic Club and were thrilled to be a part of bringing back such a classic collection that focused on vintage and authentic sportswear, which is the root of Mitchell & Ness.”

Starting today, fans over the age of 21 can snag pieces from Miller Lite’s throwback Athletic Club line with Mitchell & Ness at shop.millerlite.com  and mitchellandness.com. Fans who missed their chance to get their hands on the collection will get another opportunity through the Mitchell & Ness sweepstakes, which begins today and runs until May 7th. Visit millerlite-giveaway for rules on how to enter.