MOBILE SHOPPING HELPS DRIVE CYBER MONDAY SALES
Shoppers increasingly turned to their mobile devices on Cyber Monday (November 30), according to a report by Adobe Systems. As they predicted, Cyber Monday led to approximately $3 billion in sales, a 16 percent increase over 2014.
According to the report, 38 percent of shopping visits were done by smart phones, resulting in $313 million in total sales, while another 11 percent of visits were done via tablets, resulting in $201 million in sales; moreover, iPhones and iPads were the predominant devices used by visitors.
Dallas Fort-Worth, Chicago, and Los Angeles were the cities with the most mobile device shoppers, as well as the largest online growth from last year. New York and Philadelphia also were home to significant mobile shoppers.
CyberMonday was not without glitches, especially for Minneapolis-based retailer Target, whose website experienced outages throughout the day. In addition, many popular items, notably Star Wars-based merchandise, ended up out of stock fairly quickly.
