Molting — The Next Big Thing In Retail You Have Never Heard Of

Molting — the technical definition of which is the shedding of old feathers, hair, or skin, or an old shell, to make way for new growth — is a term that aptly describes an area of opportunity for legacy bricks-and-mortar retailers right now. The biggest asset legacy retailers have at their disposals is their physical real estate itself. Already-erected physical stores are a huge barrier to entry for many upstart retailers. Building stores requires significant capital that, once deployed, becomes inflexible and permanent in nature. Stores, after all, are physical. They are expressions of architecture not easily reconfigured. If a retailer is to venture into the physical retail arena, one has to be sure as heck that the physical operation will work at scale. Read more at Forbes.